Laporan Pertanggungjawaban DPN-INKINDO masa Bakti 1998 – 2002, Munas INKINDO 2002, Bandung. Konsultan Nasional Tantangan dan Prospek, PT. ‘‘World cities of knowledge: research strength, networks and nodality’’. ‘‘The region’s intellectual capital benchmarking system: enabling economic growth through evaluation’’, Journal of Knowledge Management, Vol. Supply Chain Management: An international Journal, 10(1), 34-46. Comparative analysis on value of information sharing in supply chains. Marketing Management 12e Edition.New Jersey:Pearson Prentice Hall Benchmarking on Managerial Practices: a tool for SMEs. Garengo, P., Biazzo, S., Simonetti, A., & Bernardi, G. “Supporting post-Fordist work practices: A knowledge management framework for dynamic intelligent,” Information Technology & People, ISSN 0959-3845, 16(3): 289-305. Survai Sosial Ekonomi Nasional (SUSENAS) tahun 2002, Badan Pusat Statistik, Jakarta.īurstein, F. Produk Domestik Bruto Nasional, Statistik Ekonomi Kwartalan, BPS., Jakarta.īadan Pusat Statistik. 01 TH.XXIX, Januari 2000, LM- FEUI., Jakarta.īadan Pusat Statistik. Prediksi Target dan Potensi Pasar Jasa Konsultan Tahun 2000, Manajemen Usahawan Indonesia No. ‘‘Current challenges and trends in intelligent computing and knowledge management in industry’’, Journal of Knowledge and Information Systems, Vol. 65-75.Īlvarado, M., Sheremetov, L., Banares, R. ‘‘Multiagent-based knowledge networks’’, Expert Systems with Applications: an International Journal, Vol. Results of this research indicate that about the marketing planning activities more of firm (about 90%) never do it, only 15.0% they doing the segmentation and 71.42% sometimes they doĪguirre, J.L., Brena, R. The characters of this research is descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 of Building Planner Consultants.
This research is used the strategic marketing management approach. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research aims: To analyze of marketing performance of building planner consultants in Java. The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result better. to win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Competition in the industry is becoming very keen.
Service Marketing Mix Program, Firms Performance Abstrak Marketing Performance Analysis of Building Planner Consultants.
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